Data protection

The website www.plazamedia.com (hereinafter "website") is operated by PLAZAMEDIA GmbH (hereinafter "PLAZAMEDIA", “controller” or "we"). The protection of your personal data is of central importance to us. Within the framework of this data protection declaration, we inform you about the type, scope and purpose of the collection, processing and use of your personal data.

Content:

I. Principles

II. Scope of data collection, processing and use

III. Data processing processes and tools

(1)technically necessary processing of data by PLAZAMEDIA GmbH and our service providers for the operation of the website

(2)Processing of data by PLAZAMEDIA GmbH and our service providers for website analysis and statistical processing of user behaviour

(3)Processing of data by PLAZAMEDIA GmbH and our service providers to optimise our website

(4)Processing of data by PLAZAMEDIA GmbH and our service providers for communication with our website visitors

(5)Processing of data by PLAZAMEDIA GmbH and our service providers for marketing and advertising purposes

IV. Duration of storage

V. External links

VI. Right of information, objection and revocation

VII. Security

VIII. Controller and contact details

I. Principles

We collect, process and use your personal data exclusively in compliance with the principles described below as well as the provisions of the EU General Data Protection Regulation (hereinafter "GDPR") and the Federal Data Protection Act applicable to PLAZAMEDIA (hereinafter together with GDPR "applicable data protection provisions").
Personal data is any information relating to an identified or identifiable natural person (hereinafter "data subject"). This includes, for example, inventory data such as your name, postal address, e-mail address and telephone number, but also usage data, such as information about the time of your visit to our pages, the browser you used and other data generated when visiting our pages.

II. scope of data collection, processing and use

We collect, process and use your personal data (hereinafter also "data") from data subjects exclusively for the exercise of our own business purposes, for the purposes of providing the website with information on our portfolio and the presentation of our offers and services.
Your personal data is processed on the basis of the applicable data protection provisions, specifically - depending on the case - on the basis of your consent, a legal obligation, the conclusion of a contract with you or after weighing up the legitimate interests in the individual case.
If we process personal data on the basis of consent, we will only do so as long as you do not object or revoke your consent.
For a large part of the visit to the website, it is not necessary for you to provide us with personal data. For individual services, it is necessary to provide personal data (e.g. contact form).
The personal data of the visitor to the website as a data subject will be deleted or blocked as soon as the purpose of the storage ceases to apply. However, storage may take place beyond this if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the controller is subject. Data will also be blocked or deleted if a storage period defined by the aforementioned regulations expires, unless in individual cases there is a need to continue storing the data for the conclusion or fulfilment of a contract.
We would like to tell you exactly what data we collect and process about you in the following data protection information. If you have any questions about data protection, please contact datenschutz@plazamedia.com. You will find the full contact details at the end of this data protection notice.

III. Data processing processes and tools

(1) technically necessary processing of data by PLAZAMEDIA GmbH and our service providers for the operation of the website

Cookies

We use cookies to make your visit to our website more attractive. Cookies are small text files that are stored on your terminal device and enable us to recognise your browser, among other things. Cookies enable us to improve the comfort and quality of the services provided on the website.

Cookies are also used to analyse the use of the website, in particular online advertising, in anonymised form, to store general preferences of a user in the cookie placed on the end device and to provide the respective user with special, interesting offers and services on the website based on their preferences.

Some of the cookies we use are deleted again after the end of your browser session, i.e. after you close your browser (so-called "session cookies"). Other cookies remain on your terminal device during their respective validity period (see below) and enable us to recognise your browser on your next visit.

When calling up our website, we inform users by means of an information banner about the use of cookies (technically necessary / essential cookies and tracking cookies) and have technically set up the consent required under data protection law for the setting of cookies for which consent is necessary. With the exception of technically necessary or essential cookies, consent must always be given in advance for cookies to be set on your end device. The user is also referred to this data protection declaration via the information banner.

In the following, we provide you with an overview of the cookies used, their validity period and the respective opt-out options. In addition, we would like to point out that you can adjust your cookie settings at any time and revoke your consent for the future at any time.

Technically necessary / essential cookies:

We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change.

In the following technically necessary cookies, the closing of the cookie banner is stored:

Cookieconsent_status: Stores the interaction with our cookie banner (validity: 1 year).

These cookies are transmitted to us each time a page is accessed, do not contain any personal data and are therefore not used for personal identification.

Analysis - Cookies:

We use cookies on our website that allow us to analyse the surfing behaviour of our users. In this way, search terms entered, the frequency of page views or the use of website functions can be analysed. The user data collected in this way is made anonymous by a technical precaution. Therefore, it is no longer possible to allocate the data to the user calling up the website. This anonymised data is not stored together with the users' personal data.

The following analysis cookies are set on your terminal device:

_pk_id: Differentiation user and sessions (validity: 13 months),
_pk_ref: Detection Traffic Source (validity: 6 months),
_pk_ses: Visitor identification (validity: 30 minutes).

Analysis cookies are used to improve the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimise our offer to the respective user. For a description of the cookies, how they work, their purpose and the options for objecting to them, please refer to the information provided under "Matomo (Piwik)".

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 (1)(f) GDPR. The legal basis for the processing of personal data using cookies for statistical or marketing purposes (tracking cookies) on the basis of your consent is Art. 6 (1)(a) GDPR.

You can restrict or deactivate the use of cookies in your browser settings at any time. Furthermore, at the end of this data protection declaration, we offer you the option to change the settings made via our cookie banner at any time or to revoke your given consent for the future. It is also possible to use our offers without cookies. However, this may lead to certain restrictions in the functions and user-friendliness of our offers on the website.

Marketing cookies:

In addition, third-party cookies are set through the use of advertising and marketing services. These cookies are used to display advertisements on third-party sites as well as social media platforms that may be of interest to you based on your browsing behaviour. The third-party providers may combine information collected on our site with existing information to serve you personalised and interest-based ads.

For our advertising and marketing services, we use the following technical measures for conversion tracking and remarketing: Google Ads and Facebook Pixel. We use the technical measures to track cost-benefit analyses of the ads we serve and to optimise our ad placement. They are also used for interactions with other websites and social media platforms. For a description of the cookies, how they work, their purpose and the options for objecting to them, please refer to the information provided under "(5) Processing of data by PLAZAMEDIA GmbH and our service providers for marketing and advertising purposes".

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 (1) (1) (f) GDPR and Section 25 (2) TTDSG). The legal basis for the processing of personal data using cookies for statistical or marketing purposes (tracking cookies) on the basis of your consent is Art. 6 (1) (1) (a) GDPR and § 25 para. 1 TTDSG).

Server protocols

During the mere informative use of the website, we only collect the personal data that your browser automatically transmits to our server on which our web pages are located (hereinafter referred to as "web server") and that are technically necessary for the purpose of displaying our website to you and ensuring its stability and security.

We have commissioned the company Hetzner Online GmbH (Industriestrasse 25, 91710 Gunzenhausen, hereinafter "Hetzner") for the hosting and technical provision of our website. We have concluded the required data protection agreement with Hetzner for commissioned processing in accordance with Art. 28 GDPR. According to this agreement, Hetzner undertakes to ensure the necessary protection of your data and to process it exclusively on our behalf in accordance with the applicable data protection regulations. You can find more information about Hetzner on the website: https://hetzner.com/.

The web server automatically recognises certain data such as

Proxy IP address (client IP address of the gateway)
Date and time of access
The operating system used
Browser type and version
Use protocols
URL of the document page the user came from
Choice of language
http status (return code) and
Amount of data in bytes

The data is stored on Hetzner servers hosted and certified in Germany. Hetzner uses this information for the specified purpose on our behalf as well as its own for service optimisation. Hetzner does not use the data independently or pass it on to third parties. This data is not stored together with other personal data of the user.

There is a legitimate interest on our part for the temporary storage of the data and the server logs. The legal basis for the data processing is therefore Art. 6 (1)(f) GDPR.

The temporary storage of the IP address by the system is necessary to enable the delivery of the website to the respective end device used by the user. For this purpose, the user's IP address must remain stored for the duration of the session.

The storage of all the information listed above in log files (server logs) is additionally carried out to ensure the functionality of the website. In addition, we use the data to optimise the website and to ensure the necessary security of our information technology systems. We regularly evaluate the server logs, which are made available to us by Hetzner in anonymised form, for statistical purposes. The data has no personal reference. An evaluation of the data for marketing purposes does not take place in this context.

These purposes also constitute our legitimate interest in data processing pursuant to Art. 6 (1)(f) GDPR.

The server logs are deleted again no later than 52 days after they have been collected by Hetzner, unless there is a suspicion of misuse or external attack or other system security error.

The collection of data for the provision of the website and the storage of the data in server logs is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.

(2) Processing of data by PLAZAMEDIA GmbH and our service providers for website analysis and statistical processing of user behaviour

Matomo (Piwik)

We use the software "Matomo" (www.matomo.org) on our website, a service of the provider InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand (hereinafter "Matomo") to analyse the surfing behaviour of our users. The software sets cookies on your computer, which can be used to recognise your browser. When sub-websites of our website are accessed, the following data is stored in cookies set by Matomo (see section Cookies):

the anonymised proxy IP address (client IP address of the gateway, shortened by the last byte,
the sub-website accessed and the time of access,
the page from which the user accessed our Interview Suite (referrer),
which browser with which plugins, which operating system and which screen resolution is used,
the length of time spent on our website,
the pages that are accessed from the sub-website called up.

The software is set in such a way that the IP addresses are not stored completely, but 2 bytes of the IP address are masked (e.g.: 192.168.xxx.xxx). In this way, it is no longer possible to assign the shortened IP address to the calling computer. By anonymising the IP address, we take into account the interest of users in the protection of personal data. This data is never used to personally identify the user of our website and is not merged with other data. The data collected with Matomo is stored on our servers hosted and certified in Germany at Hetzner. It is not passed on to third parties.

The data is deleted when it is no longer needed for our purposes. In our case, this is after 180 days.

For more information on the privacy settings of the PIWIK software, please see the following link: matomo.org/docs/privacy/. 

We use the analysis and tracking technologies or third-party technologies of Matomo (Piwik) on the basis of your consent via our cookie banner (Art. 6 (1)(a) GDPR):

For the purpose of monitoring the correct functioning of our website or our offer.
For the purpose of conducting data analysis.
For the purpose of KPI reporting within our annual reports and to our partners.
For the purpose of statistically recording usage and conducting data analyses in order to optimise the usability, performance and content of our website.

For the purpose of debugging technical errors. You can revoke your consent to data processing via our cookie banner at any time for the future. By changing the settings at the end of this privacy policy, you prevent technical measures from being carried out and cookies from being set.

You can also restrict or deactivate the use of cookies in your browser settings at any time. It is also possible to use our offers without cookies. However, this may lead to certain restrictions in the functions and user-friendliness of our offers on the website.

(3) Processing of data by PLAZAMEDIA GmbH and our service providers to optimise our website

Integration of maps using OpenStreetMap

Our website uses the functions of the Openstreetmap Foundation, 132 Maney Hill Road, Sutton Coldfield, West Midlands, B72 1JU, United Kingdom Great Britain (hereinafter "OpenStreetMaps"), in order to provide geographical information about our location for visitors to this website.

Through the use of OpenStreetMaps and your visit to our website, on which the interactive online map is used, data is generally collected, processed and stored. By calling up the OpenStreetMaps component on our website, OpenStreetMap must process your IP address and our website, as the starting point of your OpenStreetMap request, in order to be able to show you the online map. For more information on the processing of data by OpenStreetMap, please refer to OpenStreetMap's privacy policy at: https://wiki.osmfoundation.org/wiki/Privacy_Policy.

The legal basis for the processing of personal data is Art. 6 (1)(f) GDPR - the stated processing purposes are in our legitimate interest. It is important for the controller to make the website attractive and to increase the interaction with visitors and customers with the help of the integration of the online map. The use of OpenStreetMap improves the functionality of the website.

According to European and German law, you have the right to object to the creation of user profiles or the allocation, whereby you must contact the provider or OpenStreetMap directly to exercise this right.

(4) Processing of data by PLAZAMEDIA GmbH and our service providers for communication with our website visitors

Contact form/ Email

On our website, it is possible to contact us via the e-mail address provided or the contact form. In both cases, the personal data transmitted by the user will be stored. In this context, the data is not passed on to third parties. The data is used exclusively for processing the conversation.

If you send us an enquiry via our contact form, your name and e-mail address will only be used for the respective correspondence and reply with you. This also applies to an enquiry by e-mail.

The data is deleted immediately as soon as it is no longer required to achieve the purpose for which it was collected. For personal data sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is deemed to have ended when it is clear from the circumstances that the matter in question has been conclusively clarified. Enquiries received via the contact form are sent via the form to the e-mail address info@plazamedia.com. They are not stored within our CMS or on our web server.

The legal basis for the processing of data transmitted in the course of sending an e-mail or via the contact form is Art. 6 (1)( a) and (f) GDPR. If the contact is aimed at concluding a contract, an additional legal basis for the processing is Art. 6 (1) (b) GDPR.

The processing of your personal data voluntarily provided to PLAZAMEDIA by e-mail is solely for the purpose of processing the contact. This also constitutes the necessary legitimate interest in processing the data.

The user has the option to revoke his consent and the processing of personal data at any time. If the user contacts us by e-mail or via the form, he or she can object to the storage of his or her personal data at any time. In such a case, the conversation cannot be continued.

The revocation can be made at any time via the contact details in the imprint of the online presence, as well as at the following e-mail address datenschutz@plazamedia.com. All personal data stored in the course of contacting us will be deleted in this case.

Please note that when communicating via contact form, PLAZAMEDIA cannot guarantee data security on the Internet and recommends sending confidential information by post to prevent the loss of this confidential information.

(5) Processing of data by Plazamedia GmbH and our service providers for marketing and advertising purposes

Google Tag Manager

This website uses Google Tag Manager, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (hereinafter "Google"). This service can be used to manage website tags. The Google Tag Manager only implements tags. No cookies are used and no personal data is collected within the tags. The Google Tag Manager triggers tags, which in turn may collect data. The Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains in place for all tracking tags, insofar as these are implemented with the Google Tag Manager.

Each time the Google Tag Manager is called up, a direct connection is established between your browser and a Google server (usually to a Google server in the USA). In the process, information about your visit and your IP address is processed on Google's server. The temporary storage of the IP address by the system is necessary to enable delivery of the functions of the Google Tag Manager.

We use the functions of the Google Tag Manger for the playout / technical integration of our marketing measures (Google Analytics, Google Ads, Facebook Pixel) on the basis of your consent via our cookie banner (Art. 6 (1) (1) (a) GDPR and § 25 para. 1 TTDSG). The tags are only loaded if you have consented to one or a selection of our marketing measures via our cookie banner.

We have concluded the required data protection agreement with Google for commissioned processing in accordance with Art. 28 GDPR and for joint processing in accordance with Art. 26 GDPR. According to this agreement, Google undertakes to ensure the necessary protection of your data and to process it exclusively on our behalf in accordance with the applicable data protection regulations. Further information on data processing by Google can be found in Google's privacy policy at https://policies.google.com/privacy.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (hereinafter "Google"). The use includes the Universal Analytics mode of operation. Via Google Analytics, it is possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus to analyse the activities of a user across devices.

Google Analytics uses cookies, which are text files placed on your computer, to help the website analyse how users use the site. The following cookies are set by Google:

utma: Differentiation between users and sessions. Validity 2 years.
utmz: Detection Traffic Source. Validity 6 months.
utmb: Visitor identification. Validity 30 minutes.
utmc: Measurement Duration of visit. Validity current session duration.
utmt: Google Analytics support. Validity 10 minutes.
_ga: Used to distinguish individual users. Validity 24 months.
_ga_<container-id> : Used to store the session status. Validity 24 months.

The information generated by the cookie about your use of this website is usually processed to a Google server in the USA. Before this, however, it is anonymised beforehand within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

On behalf of PLAZAMEDIA, Google will use this information for the purpose of anonymously evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

By default, sessions are terminated after 30 minutes without activity and campaigns after six months. The time limit for campaigns can be a maximum of two years.

For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html or https://policies.google.com/?hl=de.

You can prevent cookies from being stored by setting your browser software accordingly.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on terms of use and data protection, please visit http://www.google.com/analytics/terms/de.html or www.google.com/intl/de/analytics/privacyoverview.html.

We use the analysis and tracking technologies or third-party technologies of Google Analytics on the basis of your consent via our cookie banner (Art. 6 (1) (1) (a) GDPR and § 25 (1) TTDSG):

For the purpose of monitoring the correct functioning of our website or our offer.
For the purpose of KPI reporting within our annual reports and to our partners.
For the purpose of automated content playout.
For the purpose of statistically recording usage and conducting data analyses in order to optimise the usability, performance and content of our website.
For the purpose of debugging technical errors.
For the purpose of evaluating key performance indicators.
For the purpose of product optimisation.em use of specialised processors and the economic and technical advantages associated with this.

You can revoke your consent to data processing by Google Analytics via our cookie banner at any time for the future. By changing the settings at the end of this privacy policy, you prevent technical measures from being carried out and cookies from being set.

Google Ads

We use the online advertising programme "Google Ads" from the provider Google to draw attention to our offers on third-party websites with the help of advertising media (so-called "ads"). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In this way, we pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

These advertisements are delivered by Google via so-called "ad servers". For this purpose, we use ad server cookies, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you access our shop via a Google ad, Google will store cookies on your PC. These cookies are not intended to identify you personally and lose their validity after 30 days. As a rule, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are stored as analysis values.

The following marketing cookies are set by Google:

_Secure-3PSID (validity: 2 years),
SID (validity: 2 years),
SIDCC (validity: 1 year),
_Secure-3PAPISID (validity: 2 years),
_Secure-3PSIDCC (validity: 1 month),
APISID (validity: 2 years),
HSID (validity: 2 years),
SSID (validity: 2 years),
_Secure-APISID (validity: 1 month),
SAPISID (validity: 2 years),
IDE (validity: 1 year),
DV (validity: 1 month),
DSID (validity: 1 month),
1P_JAR (validity: 1 month),
ANID (validity: 1 year),
NID (validity: 1 year).

These cookies enable Google to recognise your internet browser. If a user visits certain pages of an Ads customer's website and the cookie stored on their computer has not yet expired, Google and the customer can recognise that the user has clicked on the ad and been redirected to that page. A different cookie is assigned to each Google Ads customer. Cookies can therefore not be tracked across Google Ads customers' websites.

We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify the users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of Ads Conversion, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.

For information from Google on GoogleAds Conversion:

https://ads.google.com/intl/de_de/home/faq/gdpr/.

In addition to GoogleAds Conversion, we also use Ads Remarketing. This is a procedure with which we would like to address you again. Through this application, you can be shown our advertisements when you continue to use the internet after visiting our website. This is done by means of cookies stored in your browser, which Google uses to record and evaluate your usage behaviour when you visit various websites. In this way, Google can determine your previous visit to our website. According to its own statements, Google does not combine the data collected in the course of remarketing with your personal data, which may be stored by Google. In particular, according to Google, pseudonymisation is used in remarketing.

For Google's information on Google Ads Remarketing: https://support.google.com/google-ads/answer/9028179?hl=de.

The data collected by Google is made available to us in aggregated statistics. Here, we learn the total number of users who clicked on their ad and were redirected to a page marked with the Google Ads. This information is used by us to create conversion statistics as well as Custom Audiences and to evaluate these as well. We would like to point out that we do not provide Google with any data for the purpose of carrying out a Custom Audiences process.

We will delete the information provided to us by Google after six months at the latest.

It is important for us to make our website attractive and to increase the interaction with our visitors with the help of this service. We use the statistics provided by Google via the GoogleAds service on the basis of your consent via our cookie banner (Art. 6 (1) (1) (a) GDPR and § 25 (1) TTDSG):

For use in our conversion tracking and remarketing
For the purpose of performance measurement of our advertisements to measure the success of specific marketing measures.
The use of specialised processors and the resulting economic and technical advantages.

You can object to the collection, storage and use of information by Google at any time with effect for the future via the following channels / revoke your consent given via the cookie banner:

a) You can deactivate the storage of cookies through corresponding settings or set your browser so that you are notified as soon as cookies are set. To do this, you must change the necessary settings in the browser menus Preferences or Options. We would like to point out that some areas of our website may then no longer function properly, i.e. only to a limited extent.

b) You can object by installing the deactivation add-on provided by Google. For more information, please visit https://tools.google.com/dlpage/gaoptout?hl=de .

c) You can revoke your consent to data processing by Google via our cookie banner at any time for the future. By changing the settings at the end of this privacy policy, you prevent technical measures from being carried out and cookies from being set.

However, we would like to point out that in the event of deactivation or opt-out, you may not be able to use all the functions of the website to their full extent.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG. The consent can be revoked at any time.

You can find more information about Google conversion tracking in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Facebook Pixel

We use the online advertising programme "Facebook Business" and, as part of Facebook Business, the Facebook Pixel. The Facebook Pixel in Facebook Business is an analytics service provided by Meta Platforms Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are an EU resident, Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (hereinafter collectively "Facebook").

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and de-de.facebook.com/help/566994660333381.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that takes place after the forwarding is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data protection-secure implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

After you have given your consent to the setting of marketing cookies, we integrate a Facebook pixel on our website using the Google Tag Manager and enable Facebook to evaluate your surfing behaviour.

Via the built-in pixel and your visit to our website, a direct connection is established between your browser and a Facebook server. Via the connection, Facebook collects the following information: Your browser type, your end device, the website you are visiting and, for example, the effect of a Facebook ad and stores this in cookies, which are stored on your end device. Facebook makes the fact that this information is processed transparent in its privacy policy. We have no influence on the data and data processing procedures collected by Facebook, nor is the full extent of the data collection, the purposes of the processing and the storage periods known. We use the Facebook Pixel and the information generated in this way for a cost-benefit analysis and to optimise our Facebook ads. Facebook provides anonymised statistical evaluations for this purpose.

When you click on an ad placed by Facebook, a cookie for the Facebook Pixel is stored on your respective end device. The following cookies are set by Facebook:

_fr (validity: 90 days),
_fbp (validity: 90 days),
tr (validity: session),
oo (validity: 5 years).

For more information on cookies, see section "Cookies".

If you visit certain web pages on our website and the cookie has not yet expired, Facebook and we can recognise that you have clicked on one of our ads on Facebook and have been redirected to that page. Each Facebook Business customer receives a different pixel. Thus, there is no way that cookies can be tracked across Facebook Business customers' websites.

The data collected by Facebook using the pixel is made available to us in aggregated statistics. We learn the total number of users who clicked on their ad and were redirected to a page with a Facebook pixel. We use this information to create conversion statistics as well as Custom Audiences or Lookalike Audiences and also to evaluate these. We would like to point out that we do not provide Facebook with any data for carrying out a Custom Audiences process and do not carry out any list matching.

If you are logged in to Facebook with your profile, Facebook can link the information obtained via the pixel to your profile. Further information on data processing can be found in Facebook's privacy policy at http://www.facebook.com/policy and on the Facebook pixel at https://www.facebook.com/business/learn/facebook-ads-pixel.

Sessions are terminated after 30 minutes without activity and campaigns after three months. The time limit for campaigns can be a maximum of one year.

It is important for us to make our website attractive and to increase the interaction with our visitors with the help of this service. We use the statistics provided by Facebook on the basis of your consent via our cookie banner (Art. 6 (1) (1) (a) GDPR and § 25 (1) TTDSG):

To use for our conversion tracking and remarketing
For the purpose of a cost-benefit analysis of Facebook ads placed.
For the purpose of optimising our ad placement.

You can object to the collection, storage and use of information by Facebook at any time with effect for the future via the following channels or revoke your consent given via the cookie banner:

b) You can object to the creation of user profiles for registered Facebook users by contacting Facebook directly to exercise this. As a Facebook member, you can edit your Facebook settings at https://www.facebook.com/settings?tab=ads and object to the collection of data using Facebook pixels. In addition, we would like to point out that you can prevent an assignment to your profile by logging out of your respective social media profile before visiting the website and additionally deleting the cookies used by the social media platform.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

c) You can revoke your consent to data processing by Facebook via our cookie banner at any time for the future. By changing the settings at the end of this privacy policy, you prevent technical measures from being carried out and cookies from being set.

However, we would like to point out that in the event of deactivation or opt-out, you may not be able to use all the functions of the website to their full extent.

IV. Duration of storage

We store your personal data as long as this is necessary to achieve the respective storage purpose or your consent to storage has been given. Afterwards, your data will be deleted by us, unless we are obliged to store it for a longer period of time according to Art. 6 (1)(c) GDPR due to tax, commercial or other legal storage or documentation obligations or you have agreed to a storage beyond this according to Art. 6 (1)(a) GDPR in the event that the storage purpose is no longer applicable.

V. External links

You may find links on our pages that refer to the pages of third parties. PLAZAMEDIA has no influence on whether the operators of these sites comply with data protection regulations.

VI. Right of information, objection and revocation

According to the General Data Protection Regulation, you have the right to free information about the data stored about you. In addition, you can object to the creation of user profiles for the purposes of advertising, market research or the optimisation of our website. You can revoke your consent to the collection, processing or use of your personal data at any time with effect for the future.

You have the right,

information as well as information about the data stored about you - also insofar as it relates to the origin or recipient of this data - and the purpose of the storage of this data. To do so, please send a written request to the address of our data protection officer given below. In your letter, please describe as precisely as possible the type of personal data about which you would like to be informed;
have your data corrected if it is incorrect. To do this, please send a written request to the address of our data protection officer given below. Please be as specific as possible in your letter about the type of personal data you wish to have corrected;
Have your data deleted or blocked if the data storage was inadmissible or is no longer required for the further fulfilment of our tasks. To do so, please send a written request to our data protection officer at the address below. Please be as specific as possible in your letter about the type of personal data you would like to have deleted or blocked;
to have your data transferred. To do so, please send a written request to our data protection officer at the address below. Please be as specific as possible in your letter about the type of personal data you would like to have transferred;
to object to the use of your data, e.g. for newsletters or advertising and market research purposes, or to revoke any consent you have given. To do so, please use the opt-out links mentioned above, the unsubscribe link in the newsletter or contact our data protection officer. Please note that for organisational reasons there may be an overlap between your revocation and the use of your data in the context of an already running campaign;
complain to a supervisory authority if you believe that the processing of your personal data is unlawful. To do so, please contact the data protection authority responsible for your place of residence or your federal state or the data protection authority responsible for us. This is:

BayLDA Bavarian State Office for Data Protection Supervision

Promenade 18

91522 Ansbach

Phone: +49 (0) 981 180093-0

This data protection notice can be accessed and printed out at any time under the link [Data protection - Plazamedia GmbH] . Since changes in the law or changes in our internal company processes may make it necessary to adapt this data protection information, which we reserve the right to do accordingly, we ask you to call up this data protection information regularly.

In the event of any discrepancy between the English translation and the original German text, the original German text shall prevail.

VII. Security

We take the necessary security measures to protect your personal data against unlawful or accidental access, deletion, alteration or loss and against unauthorised disclosure. We encrypt your data during transmission via our website, app and to third-party providers and use so-called SSL connections (Secure Socket Layer). We secure our website and our other systems and personal data through appropriate technical and organisational measures, in particular against loss, destruction, unauthorised access, modification or disclosure to third parties.

VIII. Controller and contact details

We will be happy to answer any further questions you may have on the subject of data protection and the processing of your data.

You can obtain information about the data we have stored about you at any time. In these cases, please contact the office responsible for the website:

PLAZAMEDIA GmbH

Data protection

Münchener Str. 101 g

85737 Ismaning

Tel.: +49 (0) 89 996 33 0

Data Protection Officer:

BAY GmbH Wirtschaftsprüfungsgesellschaft Rechtsanwaltsgesellschaft, Attorney Dirk Seeburg

Hultschiner Straße 8, 81677 Munich

Email: datenschutz@plazamedia.com

Status: December 2022