Ismaning, February 9, 2021: ISPO goes digital in Ismaning – with the help of PLAZAMEDIA and SPORT1: The 2021 ISPO Munich, the go-to event for the national and international sports and outdoor sector, made its online debut from February 1–5, 2021 due to the COVID-19 pandemic. Under the motto “Sport is stronger”, the world’s leading sports fair also proved itself to be a leading international platform for product innovations, market trends and networking. A total of 31,574 attendees from 110 nations visited the trade show’s digital platforms last week. As well as the product and company presentations of 545 exhibitors in the Expo Area, the conference program on the social megatrends of sustainability, health, digitalization and creativity was also in high demand. The premiere of ‘ISPO Munich Online’ was produced with the help of PLAZAMEDIA in the SPORT1 studio in Ismaning, near Munich, the headquarters of both companies belonging to Sport1 Medien AG.
For the premiere of the virtual ISPO Munich, PLAZAMEDIA provided comprehensive services in the fields of studio or in-house production as well as media services and on-air graphics. The conference program, with more than 80 talks and podium discussions as well as over 100 workshops on the sociopolitically relevant topics of digitalization and creativity, health and sustainability, was produced in the SPORT1 studio in Ismaning on a studio set specially branded for the fair. Implementing the five-day event also included providing an HD control room, streaming and switching technology and creating graphics such as captions or tables. An average of more than ten hours of programming a day were produced, which was made available live – with up to four streams running in parallel – and on demand.
Furthermore, selected public streams from the ‘ISPO Munich Online 2021’ program – including with climbing superstar Adam Ondra, the outdoor films of the European Outdoor Film Tour (EOFT) and the Freeride Film Festival, and fitness sessions from Blackroll and Peloton – were offered live on the SPORT1 YouTube channel, where they are still available on demand.
Jens Friedrichs, Chairman of the Management of PLAZAMEDIA GmbH: “The implementation of the ‘ISPO Munich Online’ premiere – the world’s biggest trade fair for the sports and outdoor segment – is another successful example of how we can effectively showcase our clients and their events on all media platforms at our production location – from Ismaning out into the whole world. Especially in these pandemic times, which are acting like a catalyst with regard to the big industry trends, we are benefiting from our innovative production infrastructure and our expert team.”
Attached is a photo of the ‘Women in Sports’ panel at the ISPO Munich Online (I. to r.: Deepa Gautam-Nigge I Global Lead SAP Next-Gen Ecosystem, SAP SE, moderator Jennifer Boone and Dr. Jeanette Friedrich l Global ISPO Group Director, Messe München GmbH; Copyright: Messe München GmbH l Holger Rauner) for free use in editorial coverage.
About PLAZAMEDIA GmbH: Leading provider of smart content solutions
Since it was founded in 1976, PLAZAMEDIA, a company of Sport1 Medien AG based in Ismaning, near Munich, has developed into one of the leading producers of sports TV in the German-speaking countries. Rooted in classic TV production, the company today is also an established provider of smart, digital content solutions for all media platforms. Its clients include not only public and private broadcasters, but also platform operators, international sporting organizations, sports-rights agencies, as well as national and international companies.
PLAZAMEDIA offers a wide range of services: classic OB-unit-based or remote production; showcasing of live sports and entertainment events; state-of-the-art content management solutions; and preparation, archiving and distribution of target-group-specific content to all media platforms. With its convergent solutions, the company supports clients through the digital transformation of their business models along the entire value chain of their content.
Smart solutions for client content: production, management, archiving and distribution – worldwide, digital and customized to all needs.
More information: www.plazamedia.com/
Sport1 Medien AG | PLAZAMEDIA GmbH
Head of Communications
Tel: +49 (89) 96066 1210