- Around 150 invited guests from the media, business, sports and culture attend “Grand Opening” event at AGROB Medienpark in Ismaning near Munich
- Jens Friedrichs, Chairman of the Management Board of PLAZAMEDIA GmbH: “After the first projects last year, we are putting a big exclamation mark on the field of Extended Reality and Green Production with the launch of our own Virtual Production XR LED Studio. With our unique combination of XR, AR and VR, we offer diverse and, above all, sustainable opportunities for companies from almost all industries to impressively stage their brands, projects and topics. And that paired with a significant reduction of their carbon footprint – not sometime in the future, but now!”
- briX|woRk.studio offers completely new and sustainable production possibilities for film, broadcast and production companies, advertising companies as well as event and creative agencies with a 24-meter wide and 5-meter high LED wall in L-shape
- Further opportunity to visit the briX|woRk.studio on site: Invitation to “Open House” event on Friday, February 17, 2023
For the “Grand Opening” of the new studio, PLAZAMEDIA had also invited guest speakers: Philippe Vignal, Director Sales & Business Development, EMEA of Mo-Sys, spoke about the application of Mo-Sys' virtual production building blocks. Fabian “Pit” Pross, Managing Director and Creative Director of the Berlin animation studio Woodblock, gave insights on the topic of Virtual Characters.
Jens Friedrichs, Chairman of the Management Board of PLAZAMEDIA GmbH, said at the briX|woRk.studio “Grand Opening”: “After the first projects last year, we are putting a big exclamation mark on the field of Extended Reality and Green Production with the launch of our own Virtual Production XR LED Studio. With our unique combination of XR, AR and VR, we offer diverse and, above all, sustainable opportunities for companies from almost all industries to impressively stage their brands, projects and topics. And that paired with a significant reduction of their carbon footprint – not sometime in the future, but now!”
“I would especially like to thank our PLAZAMEDIA team and our partners, who have driven the conception and realization of such an ambitious studio project with great passion, knowhow and creativity. A big thank you also goes to our numerous premiere guests, of course, for joining us in celebrating the start of this new production era. The great interest in our briX|woRk.studio shows that we have our finger on the pulse and that there is immense demand in this direction”, summarized Jens Friedrichs at the opening ceremony.
“Where Physical and Digital Worlds Meet“: briX|woRk.studio is one of Germany’s most innovative studios
The new briX|woRk.studio seamlessly combines real set architecture with virtual worlds via the LED wall and can be expanded into a 360° space via augmented reality. The studio set features a 24-meter wide and 5-meter high L-shaped LED wall. The outstanding viewing angle stability enables filming the LED wall even from extreme camera angles. In addition, fewer moiré problems occur thanks to a pixel pitch of 1.9 millimeters. Another important feature for creative use is a virtual focus, which can be used to shift the focus from a real to a virtual object on the LED wall. For development and implementation, PLAZAMEDIA is intensifying its well-established collaboration with Mo-Sys, which, with its products “Startracker”, “Cinematic XR Focus” and “bMR”, is one of the market leaders in the industry and is constantly driving innovations with PLAZAMEDIA. Thanks to the real-time render engine (Unreal Engine 5.1) integrated in briX|woRk.studio, parameters such as time of day, atmosphere – for example sun, rain, snow or fog – are producible, reproducible at will and can be defined individually.
Last year, PLAZAMEDIA had already realized high-class Extended Reality (XR) LED Studio projects, including the production of the Soccer World Cup for Telekom’s MagentaTV – with a multi-camera setup used for the first time in permanent live operation.
“Green Production” in the North of Munich: Regarding sustainability, the new XR LED Studio sets standards
With productions in the briX|woRk.studio that can fulfill the sustainable specifications of “Green Motion”, PLAZAMEDIA can help its clients to reduce their carbon footprint: Specially trained and IHK (Industrie- und Handelskammer; Engl.: Chamber of Industry and Commerce) certified “Green Consultants Film & TV” advise clients on request right from the start of planning and implementing their projects. The use of green power, LED lighting and also the reduction of material, cast and crew transports to the location lead to significant CO2 savings at the XR LED Studio.
PLAZAMEDIA offers full-service package at Ismaning location with briX|woRk.studio
When it comes to planning and implementing their studio projects, PLAZAMEDIA fully supports its customers with the extensive knowhow of its teams – consisting, among other things, of production management, graphics and XR experts, production and recording technology, audio engineering, decoration and stage construction, as well as the aforementioned “green consultants” to ensure sustainable production. Thanks to these technical and economic advantages, the briX|woRk.studio offers almost unlimited application possibilities for innovative and sustainable productions. XR technology enables customers to stage their projects and brands in a novel and resource-saving way: The spectrum ranges from film and TV productions as well as broadcasts to corporate productions such as commercials or photo shoots to on-site, hybrid and virtual (live) events as well as presentations and trainings:
Further opportunity to visit the briX|woRk.studio on site: Invitation to “Open House” event on February 17, 2023
Following the launch of the briX|woRk.studio with the “Grand Opening” event, PLAZAMEDIA will be hosting an “Open House” event on Friday, February 17, at 1:00 p.m. for interested representatives of media, companies and agencies at the company’s headquarters (Muenchener Strasse 101, 85737 Ismaning, Germany).
Registrations are welcomed by Michael Roehrig (contact for media: michael.roehrig@sport1-medien.de) and Elfi Kerscher (contact for companies, agencies and other interested parties: elfi.kerscher@plazamedia.com), registration alternatively also possible at www.brixwork.studio. Feedback is requested by Wednesday, February 15.
- Image I: Group photo with (from left to right) Jens Friedrichs (Chairman of the Management Board of PLAZAMEDIA GmbH) and Hardy Steinweg (COO and Member of the Management of PLAZAMEDIA GmbH).
- Image II: The PLAZAMEDIA team responsible for the briX|woRk.studio (from left to right): Jens Friedrichs, Dominik Sax, Tina Siglreithmayr (both “Green Consultants” from PLAZAMEDIA), Hansjoerg Baumgartner (Director Productions & Customer Relations), Stephan Baehring (Head of Studio and Events), Michael Ermair (Head of Central Graphics), Elfi Kerscher (Senior Product Manager Virtual Production), Hardy Steinweg, Adrian Gross (Technical Operations Assistant) and Maximilian Gillich (3D Designer and Graphic Designer).
- Image III: Jens Friedrichs (Chairman of the Management Board of PLAZAMEDIA GmbH) officially names the new studio briX|woRk.studio.
- Image IV: “Grand Opening” event of the new briX|woRk.studio in Ismaning near Munich.
- Image V: Audience at the “Grand Opening” event of the new briX|woRk.studio.
About PLAZAMEDIA GmbH: Leading provider of smart content solutions
PLAZAMEDIA, a Sport1 Medien AG company, has developed into a leading sports TV producer in the German-speaking region since its foundation in 1976. Today, with its roots in classic television production, PLAZAMEDIA is also an established provider of smart, digital content solutions for all media platforms. Its customers include not only public and private broadcasters, but also platform operators, international sports associations, agencies for sports rights and national and international companies.
The range of services is broad: classic OB van-based production or remote production, staging of live sports or entertainment events, state-of-the-art content management solutions, editing, archiving and target group-specific content distribution on all media platforms – with convergent solutions, PLAZAMEDIA supports customers in the digital transformation of their business models along the entire content value chain.
Smart solutions for customer content: production, management, archiving and distribution – worldwide, digital and customized for all requirements.
